Privacy Policy

Introduction

With the following data protection declaration we would like to inform you about the types of your personal data (hereinafter also referred to as "data") for which purposes and to what extent. The data protection declaration applies to all processing of personal data that we carry out, both within the scope of the provision of our services as well as in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender-specific.

As of 30.November 2019

Contents

  • Introduction
  • Responsible
  • Overview of processing
  • Relevant legal bases
  • Safety measures
  • Transmission and disclosure of personal data
  • Commercial and business services
  • Registration and login
  • Communication via messenger
  • Provision of the online offer and web hosting
  • Application process
  • Presence in social networks
  • Deletion of data
  • Change and update of the data protection declaration
  • Rights of the data subjects
  • Definitions

Responsible

Swissarbeit Gonzalez Rodriguez
Postfach 218
9400 Rorschach

E-Mail-Adresse: mail@swissarbeit.com

Telefon: +41 (0) 71 870 00 80

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.g. names, addresses).
  • Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, curriculum vitae, certificates as well as other information regarding a specific position or voluntarily provided by applicants about their person or qualification) ,
  • Content data (e.g. text input, photographs, videos).
  • Contact details (e.g. email, telephone numbers).
  • Meta / communication data (e.g. device information, IP addresses).
  • Usage data (e.g. visited websites, interest in content, access times).
  • Contract data (e.g. object of contract, term, customer category).
  • Payment data (e.g. bank details, invoices, payment history).

Categories of data subjects

  • Applicants.
  • Business and contract partner.
  • Interested persons.
  • Communication partner.
  • Customers.
  • Users (e.g. website visitors, users of online services).

Purposes of processing

  • Application process (justification and possible later implementation as well as possible later termination of the employment relationship).
  • Office and organizational procedures.
  • Direct marketing (e.g. by email or post).
  • Contact requests and communication.
  • Remarketing.
  • Range measurement (e.g. access statistics, detection of returning visitors).
  • Safety measures.
  • Tracking (e.g. interest / behavior-related profiling, use of cookies).
  • Contractual benefits and service.
  • Management and answering inquiries.

Relevant legal bases

In the following, we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements in your or our country of residence and domicile may apply.

Consent (Art. 6 Para. 1 S. 1 lit. a GDPR) - The data subject has given their consent to the processing of their personal data for a specific purpose or several specific purposes.

  • Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR) - The processing is necessary for the fulfillment of a contract to which the data subject is a party or for the implementation of pre-contractual measures at the request of the data subject respectively.
  • Legal obligation (Art. 6 Para. 1 Clause 1 GDPR) - Processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR) - The processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject that protect personal data Data require, outweigh.
  • Art. 9 para. 1 sentence 1 lit. b GDPR (application process as a pre-contractual or contractual relationship) (insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data, such as the severely disabled or ethnic origin) are requested from applicants, so that the person responsible or the data subject can exercise his or her rights arising from labor law and the law of social security and social protection and can fulfill his or her obligations in this regard, they are processed in accordance with Article 9 (2) (b) GDPR, in the case of protecting the vital interests of applicants or other persons in accordance with Article 9 (2) (c) GDPR or for purposes of preventive health care or occupational medicine, for assessing the employability of the employee, for medical diagnostics, care or treatment in the health or social field or for administration v on systems and services in the health or social field acc. Art. 9 para. 2 lit. H. DSGVO. In the case of a notification of special categories of data based on voluntary consent, their processing takes place on the basis of Art. 9 Para. 2 lit. a. GDPR.) .

National data protection regulations in Switzerland: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection in Switzerland apply. This includes in particular the Federal Data Protection Act (DSG). The DSG applies in particular if no EU / EEC citizens are affected and e.g. only data from Swiss citizens are processed.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing, as well as the different probability of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical and electronic access to the data as well as the access, input, transfer, safeguarding of availability and their separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, the deletion of data and reactions to the risk to the data. We also take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.

Transmission and disclosure of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons, or that it is disclosed to them. The recipients of this data can e.g. Payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data transfer within the organization: We can transfer personal data to other locations within our organization or grant them access to this data. If this transfer takes place for administrative purposes, the transfer of the data is based on our legitimate business and business interests or takes place if it is necessary to fulfill our contractual obligations or if the data subject has given his consent or if he has a legal permit.

Commercial and business services

We process data from our contractual and business partners, e.g. Customers and interested parties (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships and related measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.

We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as the entrepreneurial organization. We only pass on the data of the contractual partners to third parties within the scope of the applicable law insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the contractual partners (e.g. to involved telecommunication, transport and other auxiliary services as well as subcontractors , Banks, tax and legal advisers, payment service providers or tax authorities). About other forms of processing, e.g. For marketing purposes, the contractual partners will be informed in the context of this data protection declaration.

We tell the contracting parties what data is required for the aforementioned purposes before or as part of data collection, e.g. in online forms, through special labeling (e.g. colors) or symbols (e.g. asterisks or similar), or in person.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for archiving reasons (e.g. for Tax purposes usually 10 years). We delete data that has been disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Customer account: Contractual partners can create an account within our online offer (e.g. customer or user account, short "customer account"). If the registration of a customer account is required, contractual partners will be informed of this as well as the information required for registration. The customer accounts are not public and cannot be indexed by search engines. As part of the registration as well as subsequent registrations and use of the customer account, we save the IP addresses of the customers along with the access times in order to prove the registration and to prevent any misuse of the customer account.

If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to their retention being required for legal reasons. It is the responsibility of the customer to back up their data if the customer account is terminated.Agency services: We process our customers' data as part of our contractual services, for which e.g. Conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis / consulting services and training services may include.

Further information on commercial services: We process the data of our customers and clients (hereinafter referred to as "customers") in order to enable them to select, acquire or commission the selected services or works as well as related activities, as well as their payment and delivery or To enable execution or provision.

The required information is identified as such in the context of the order, order or comparable contract conclusion and includes the information required for the provision of services and billing as well as contact information so that any consultations can be made.

  • Processed data types: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact details (e.g. email, telephone numbers), contract data (e.g. subject of contract, duration, customer category), usage data (e.g. websites visited, interest in content , Access times), meta / communication data (e.g. device information, IP addresses).
  • Data subjects: interested parties, business and contractual partners, customers.
  • Purposes of processing: contractual services and service, contact requests and communication, office and organizational procedures, administration and answering of inquiries, security measures.
  • Legal basis: fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. GDPR), legal obligation (Art. 6 Para. 1 S. 1 lit. c GDPR), legitimate interests (Art. 6 Par. 1 p. 1 lit.f GDPR).

Registration and login

Users can create a user account. As part of the registration, users are informed of the required mandatory information and processed for the purpose of providing the user account on the basis of contractual obligations. The processed data include in particular the login information (name, password and an email address). The data entered during registration are used for the purposes of using the user account and its purpose.

Users can learn about processes that are relevant to their user account, e.g. technical changes, to be informed by email. If users have terminated their user account, their data with regard to the user account will be deleted, subject to a legal retention requirement. It is the responsibility of the users to back up their data before termination of the contract if the contract is terminated. We are entitled to irretrievably delete all user data stored during the contract period.

As part of the use of our registration and registration functions and the use of the user account, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Online forum: Participation in the forum requires a registration, in which, subject to other information in the registration form, one or your name, a password and the e-mail address to which the access data are sent must be provided. For security reasons, the password should correspond to the state of the art, i.e. it should be complicated (users will be advised of this when registering) and should not be used elsewhere. The posts in the forum are visible to the public unless their visibility is limited to certain members or groups of members. The contributions of the authors are saved with their names, if registered or specified, the time and the content of the entries. When logging in and writing entries, the IP addresses of the users are also saved if the entries should contain impermissible content and the IP addresses could be used for legal prosecution. The person responsible reserves the right to delete the registrations and entries on the basis of appropriate consideration.

  • Processed data types: inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), meta / communication data (e.g. device information, IP addresses), usage data (e.g. visited Websites, interest in content, access times).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: contractual services, security measures, administration and answering inquiries.
  • Legal basis: consent (Art. 6 Para. 1 Clause 1 a) GDPR), performance of the contract and pre-contractual inquiries (Art. 6 Para. 1 Clause 1 lit. 1 lit.f GDPR).

Communication via Messenger

We use messenger services for communication purposes and therefore ask you to observe the following information on the functionality of the messenger, encryption, use of the metadata of communication and your options for objection.

You can also contact us in alternative ways, e.g. contact by phone or email. Please use the contact options provided to you or the contact options specified within our online offer.

In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we would like to point out that the communication content (i.e. the content of the message and attached images) will be encrypted from end to end. This means that the content of the messages is not visible, not even through the messenger providers themselves. You should always use a current version of the messenger with activated encryption, so that the encryption of the message content is ensured.

However, we would also like to point out to our communication partners that the providers of Messenger do not see the content, but can find out that and when communication partners communicate with us, as well as technical information about the device used by the communication partner and, depending on the settings of their device, location information ( so-called metadata) are processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Incidentally, if we do not ask for consent and e.g. On our own initiative to contact us, we use Messenger in relation to our contractual partners and within the framework of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners communication via messengers. We would also like to point out that we will not transmit the contact details provided to us to Messenger for the first time without your consent.

Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (eg, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise, as soon as we can assume that we have answered any information from the communication partners, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention requirements.

Reservation of the reference to other communication channels: In conclusion, we would like to point out that for reasons of your security we reserve the right not to answer inquiries via Messenger. This is the case if e.g. Contract internals require special confidentiality or an answer via messenger does not meet the formal requirements. In such cases, we refer you to more adequate communication channels.

  • Processed data types: contact data (e.g. email, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected persons: communication partner.
  • Purposes of processing: contact inquiries and communication, direct marketing (e.g. by email or post).
  • Legal basis: consent (Art. 6 Para. 1 Clause 1 a) GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. GDPR).

Services and service providers used:

  • WhatsApp: WhatsApp Messenger with end-to-end encryption; Service provider: WhatsApp Inc. WhatsApp Legal 1601 Willow Road Menlo Park, California 94025, USA; Website: https://www.whatsapp.com/; Privacy policy: https://www.whatsapp.com/legal; Privacy Shield (guarantee of data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TSnwAAG&status=Active.

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security and technical maintenance services.

The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer, which is incurred in the context of use and communication. This regularly includes the IP address that is necessary to be able to deliver the content of online offers to browsers and all entries made within our online offer or on websites.

Email sending and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of the recipients and senders as well as other information regarding the sending of e-mail (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of detecting SPAM. We ask you to note that e-mails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted during transport, but (unless an end-to-end encryption process is used) not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the emails between the sender and the receipt on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (in particular in the event of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the server's load and stability.

  • Processed data types: content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).

Application Process

The application process requires applicants to provide us with the data necessary for their assessment and selection. Which information is required can be found in the job description or, in the case of online forms, from the information there.

Basically, the required information includes information about the person, such as the name, address, contact options and evidence of the qualifications required for a job. On inquiries, we would also be happy to tell you what information is required.

If provided, applicants can send us their applications using an online form. The data is encrypted and transmitted to us in accordance with the state of the art. Applicants can also send us their

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  • Processed data types: Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as a cover letter, curriculum vitae, certificates and other information regarding a specific position or voluntarily provided by applicants about their person or qualification).
  • Affected People: Applicants.
  • Purposes of processing: application process (justification and possible later implementation as well as possible later termination of the employment relationship.).
  • Legal basis: Art. 9 para. 1 sentence 1 lit. b GDPR (application process as a pre-contractual or contractual relationship) (insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data, such as the severely disabled or ethnic origin) are requested from applicants, so that the person responsible or the data subject can exercise his or her rights arising from labor law and the law of social security and social protection and can fulfill his or her obligations in this regard, they are processed in accordance with Article 9 (2) (b) GDPR, in the case of protecting the vital interests of applicants or other persons in accordance with Article 9 (2) (c) GDPR or for purposes of preventive health care or occupational medicine, for assessing the employability of the employee, for medical diagnostics, care or treatment in the health or social field or for administration v on systems and services in the health or social field acc. Art. 9 para. 2 lit. H. DSGVO. In the case of a notification of special categories of data based on voluntary consent, their processing takes place on the basis of Art. 9 Para. 2 lit. a. DSGVO.).

Presence in social Networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that data from users outside the European Union can be processed. This can result in risks for the user, because e.g. enforcing users' rights could be difficult. With regard to US providers who are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we would like to point out that they are committed to complying with EU data protection standards.

Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, user profiles are created on the basis of user behavior and the resulting interests of users. The usage profiles can in turn be used to e.g. Place advertisements inside and outside the networks that are believed to correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective processing forms and the possibilities of objection (opt-out), we refer to the data protection declarations and information from the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted by the providers. Only the providers have access to user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

  • Processed data types: inventory data (e.g. names, addresses), contact details (e.g. email, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. visited websites, interest in content, access times), meta / communication data (e.g. Device information, IP addresses).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: contact requests and communication, tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: legitimate interests (Art. 6 Para. 1 S. 1 lit. GDPR).

Services and service providers used:

  • Instagram: social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy policy: http://instagram.com/about/legal/privacy.
  • Facebook: social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Privacy Shield (guarantee of data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional information on data protection: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com/legal/ terms / information_about_page_insights_data.
  • LinkedIn: social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Data protection declaration: https://www.linkedin.com/legal/privacy-policy; Privacy Shield (guaranteeing data protection level when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active; Opposition option (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • Xing: social network; Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Website: https://www.xing.de; Data protection declaration: https://privacy.xing.com/de/datenschutzerklaerung.

Deletion of Data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consent for processing is revoked or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or if it is not necessary for the purpose).

If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. This means that the data is blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be given in the context of the individual data protection information in this data protection declaration.

Change and update of the Data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary to act on your part (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of the Data subjects

As the person concerned, you have various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 GDPR:

  • Right of objection: You have the right, for reasons that arise from your particular situation, at any time against the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f GDPR occurs to file an objection; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is connected to such direct advertising.
  • Right to withdraw consent: You have the right to withdraw consent at any time.
  • Right to information: You have the right to request confirmation as to whether the data in question are being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to correction: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to request that the data relating to you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data relating to you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
  • Complaint to the supervisory authority: You also have the right, in accordance with the legal requirements, to a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

Definitions

This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.

  • Personal data: "Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); An identifiable person is a natural person who can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
  • Reach measurement: The reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can change the behavior or interests of visitors to certain information, such as Website content. With the help of the reach analysis, website owners can e.g. recognize at what time visitors visit their website and what content they are interested in. In this way you can e.g. better adapt the content of the website to the needs of its visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to obtain more precise analyzes of the use of an online offer.
  • Remarketing: One speaks of "remarketing" or "retargeting" if e.g. for advertising purposes, it is noted which products a user was interested in on one website in order to inform the user about these products on other websites, e.g. in advertisements to remember.
  • Tracking: One speaks of "tracking" if the behavior of users can be traced across several online offers. As a rule, behavior and interest information is stored in cookies or on servers of the providers of tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
  • Responsible: The "responsible" is the natural or legal person, authority, institution or other body that alone or together with others decides on the purposes and means of processing personal data.
  • Processing: "Processing" is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term goes far and encompasses practically every handling of data, be it collection, evaluation, storage, transmission or deletion.